PARTNERS+simons and Genzyme received a Gold Trophy at the The New England Direct Marketing Association 2008 Awards for Creative Excellence for Best B to C Campaign. 

The award was given for Balanced Living (See "Custom Content"), a quarterly magazine designed as part of a larger integrated acquisition and conversion campaign for Genzyme's SYNVISC.Balanced Living magazine was designed to look and feel like a real magazine – not like a sales-focused direct mail piece. Each target segment within the SYNVISC database receives a different version of Balanced Living based on their specific segment's needs.


Response to Balanced Living from the target audience has been strong, and Genzyme has even receive requests for additional copies and subscriptions for people not on the current mailing list.

Special thanks to Genzyme and the SYNVISC team for the opportunity to develop this program.  Also, thanks to the P+s team that developed this excellent piece of direct marketing creative:

Steve Lynch, Creative Director
Anthony Henriques, Creative Director
Doug Dayhoff, Art Director/Designer
Matt Fishbein, Copywriter
Ed Feather, Sr. Brand Director
Beth Johnson, Brand Manager
Melanie Winn, Traffic Manager
Victor Cali, Senior Production Manager