Recently we filmed Jerry Remy, former Red Sox second baseman and current NESN color analyst, for our Sovereign Bank TV advertising. If you don't know Jerry, it's likely you live outside New  England or don't follow the Sox. He is a great choice for a lot of reasons, chief among them is his reputation of telling it like it is. Last week I was in a car listening to an interview with Jerry on WEEI. Suddenly, the discussion led him to speak about his experience shooting the ads. Oh, man. What would he say? Of course, he called it how he saw it. Take a listen.

Also, take a look below at the internal spot we created to get the Sovereign troops excited about their new campaign.