PARTNERS+simons is a marketing services firm uniquely positioned at the intersection of the art and science of marketing. This blog is all about exploring that intersection. You’ll find a variety of informal but informative observations from our authors—all seasoned marketing professionals with a distinct point of view. Every week we’ll be reporting from the front lines of the changing world of strategy, creative and measurement. You may not agree with everything we have to say. But that’s OK. It’s a conversation. And a conversation would be nothing without you. So please join in. We wouldn’t have it any other way.

PARTNERS+simons is a marketing services firm with deep domain experience in healthcare, life sciences, tech and financial markets. We help clients realize the game-changing potential of media fragmentation, audience segmentation, addressability and the long tail.